In this episode, I unpack the lessons from “Never Eat Alone” by Keith Ferrazzi. You can watch the episode here: Full Transcript: Today’s most valuable currency is social capital, defined as the information, expertise, trust, and total value that exist in the relationships you have and social networks to which you belong. I’m Mickey Mellen, […]
055 – Selling the Invisible, by Harry Beckwith
In this episode, I unpack the lessons from “Selling the Invisible” by Harry Beckwith. You can watch the episode here: Full Transcript: There’s a unique challenge when it comes to trying to market services, things you can’t see, touch, or try before buying. Unlike products, services are essentially promises that someone will do something for […]
054 – How to Know a Person, by David Brooks
In this episode, I unpack the lessons from “How to Know a Person” by David Brooks. You can watch the episode here: Full Transcript: Junior year, I wanted to date a woman named Bernice. But after doing some intel gathering, I discovered she wanted to go out with another guy. I was shocked. I remember […]
053 – Crucial Conversations, by Kerry Patterson, Ron McMillan, Al Switzler, and Emily Gregory
In this episode, I unpack the lessons from “Crucial Conversations” by Joseph Grenny, Kerry Patterson, Ron McMillan, Al Switzler, and Emily Gregory. You can watch the episode here: Full Transcript: When stakes are high, opinions vary, and emotions start to run strong, casual conversations transform into crucial ones. Ironically, the more crucial the conversation, the […]