In this episode, I unpack the lessons from “Think Remarkable” by Guy Kawasaki. You can watch the episode here: Full Transcript: Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs and the square holes, the ones who see things differently. They’re not fond of rules. You can quote them, disagree […]
057 – Day Trading Attention, by Gary Vaynerchuk
In this episode, I unpack the lessons from “Day Trading Attention” by Gary Vaynerchuk. You can watch the episode here: Full Transcript: The thesis of day trading attention is simple. Figure out where underpriced attention is and learn how to effectively storytell in those places. But as I always say, you can’t just read about […]
056 – Never Eat Alone, by Keith Ferrazzi
In this episode, I unpack the lessons from “Never Eat Alone” by Keith Ferrazzi. You can watch the episode here: Full Transcript: Today’s most valuable currency is social capital, defined as the information, expertise, trust, and total value that exist in the relationships you have and social networks to which you belong. I’m Mickey Mellen, […]
055 – Selling the Invisible, by Harry Beckwith
In this episode, I unpack the lessons from “Selling the Invisible” by Harry Beckwith. You can watch the episode here: Full Transcript: There’s a unique challenge when it comes to trying to market services, things you can’t see, touch, or try before buying. Unlike products, services are essentially promises that someone will do something for […]